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樹大招風 ? adidas 再度控告抄襲者 !

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▲▼此次被控「抄襲」之鞋款

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這已經不是第一次在 ” 抄襲 ” 這樣的話題中看到 Skechers 的名字了,對於時下的球鞋市場正盛行,許多品牌的高熱門產品時常就會受到不同的考驗,諸如抄襲設計、使用同樣標誌等等事件也不少,這番 adidas 又再度怒告運動品牌 Skechers,就是因為球鞋款式 Mega Blade 2.0 以及 Mega Blade 3.0 與 adidas 旗下的 Springblade 系列鞋型輪廓過於相似,做為消費者的我們也不見得能輕易分辨出,尤其是鞋底處的特別設計可以說是完全的相同,回顧過往,此類的事件在前次也發生過不少次,在 Stan Smith 等熱門款式,可見以下圖片,不仔細看真的會讓消費者混淆啊 !

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▼▲與 adidas 旗下熱門款式極相似的鞋款不勝枚舉。

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▲甚至連 Boost 科技中底都做的極相像。

 adidas 官方聲明:

Today, adidas filed another lawsuit against Skechers. We will not stand by and allow others to blatantly copy our products and infringe on our valuable intellectual property. These shameless imitations tarnish the reputation of our brand and our people who work tirelessly to research and develop technical innovations and designs that help athletes make a difference.

We are the leader in footwear innovation, design and engineering, creating high performance shoes for athletes. We are a company of creators and makers who lead the industry to new standards, continually bringing the best in high-quality products to consumers.

This pattern of unlawful behavior and freeloading in the industry is outrageous and must end. We will take every legal measure possible to protect and defend our innovations.

source /hypebeast



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