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美國經典街頭品牌 15 周年 UNDEFEATED 香港 POP-UP Store 本周五開幕 !!!

UNDEFEATED 於 2002 年成立於美國洛杉磯,由美國潮流界的兩位大人物 Eddie Cruz & James Bond 所創辦,其中文意思為“未曾被擊敗”,同時也是品牌的核心精神,現在也由最初的波鞋專賣店演化成美國經典的街頭品牌。

(左) Eddie Cruz& (右) James Bond

Eddie Cruz &  James Bond

品牌名稱來源:
2002 年美國遭逢 911 雙子星大廈的恐怖攻擊事件,造成全美很大的心理傷害,同時也激起了美國人絕對不會因此被打倒的決心,而為了紀念 911 事件,兩位主理人特地將鞋店名字取為 UNDEFEATED 。

undefeated-pop-up-store-hong-kong-17

 

今年正是品牌成立的第 15 周年,為此香港的 double-park 引進 UNDEFEATED 設置 POP-UP Store,從4 月 14 日至 5 月 7 日為期 4 週,除了販售 UNDEFEATED 2017 春夏的最新單品外,也是 A BATHING APE® x UNDEFEATED 2017 春夏系列聯名單品 的首賣店,從搶先曝光的 POP-UP Store 3D 圖可以發現,整體色系以軍綠為主,並大量使用金屬展示架,充滿著濃厚的軍事風格,也呼應了 UNDEFEATED 的品牌特性,近期有安排前往香港的朋友一定要去朝聖啊。

 

UNDEFEATED HK POP-UP store
UNDEFEATED HK POP-UP store
UNDEFEATED HK POP-UP store
UNDEFEATED HK POP-UP store
UNDEFEATED HK POP-UP store
UNDEFEATED HK POP-UP store
UNDEFEATED HK POP-UP store
UNDEFEATED HK POP-UP store
UNDEFEATED HK POP-UP store
UNDEFEATED HK POP-UP store
UNDEFEATED HK POP-UP store
UNDEFEATED HK POP-UP store
UNDEFEATED HK POP-UP store
UNDEFEATED HK POP-UP store

 

UNDEFEATED 2017 春夏系列重點單品

 

Info

UNDEFEATED 香港 POP-UP Store

香港銅鑼灣京士頓街2號

 

Source / hypebeastdoubleparkstore IG