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灰潮來襲!New Balance 迎接「Grey Day」,推出限量 574 以及 57/40!

New Balance 最新發表眾所矚目的年度重磅新作 — 2021 「Grey Day」系列,致敬歷久彌新的「Classic Grey元祖灰」傳奇,以最能代表品牌歷史與精髓的灰調鞋履,來致敬超過一世紀獨立製鞋之精神與傳承。

延伸閱讀:COOL 開箱|質感絕不會讓你失望!New Balance 2021「Grey Day」系列實鞋近賞,經典、百搭一次到位!

574首創1980年代,當初品牌嘗試結合公路與越野跑鞋的優勢,打造一雙真正百搭實穿的鞋款,進而催生這款簡約易襯的鞋履。很快地,專業跑鞋與日常鞋履不再壁壘分明,574憑藉多元機能、經典設計,以及象徵品牌經典的灰色基調,現已成為風靡全球的國民鞋款。

New Balance 574以「Worn by Anyone」為全球形象號召,在運動跑鞋界擁有極高辨識度,更高居品牌暢銷鞋款之列。今年「Grey Day」系列向574的灰調傳統致敬,除了經典ML574EGG「元祖灰」鞋款,還衍生設計兩款新作 — 首先是New Balance 57/40,不僅將灰調層次細節極致發揮,鴛鴦的拼接面料搭配讓左右腳都別具特色,搭配質感奶白波浪中底,流露出對經典致敬的心意;接著是「Grey Day」限定款574「Un-N-ding」,將兩側鞋身的巨大「N」字標誌移除,取而代之的細巧的線繡處理,中底的仿舊設計述說著歷久彌新的痕跡,搭配回歸出衷的復古黑色鞋盒,饒富興味的改款巧思,讓人眼睛為之一亮。

New Balance

New Balance
New Balance
New Balance
New Balance
New Balance
New Balance

今年的「Grey Day」形象廣告主角是由多位身兼New Balance品牌大使的體壇名將,包含網球新秀Coco Gauff、NBA金塊隊後衛Jamal Murray、英超球星Sadio Mane、田徑好手Sydney McLaughlin,以及滑板戰將Tiago Lemos。藉由召集頂尖運動員演繹新作,New Balance 將再度掀起品牌引以為傲的灰調浪潮,並展現 574 與 57/40 鞋履的百變特色。

New Balance全球消費市場行銷暨運動員關係總監Pat Cassidy表示:「透過結合元祖灰配色與經典574鞋型,我們將Grey Day系列承載的輝煌傳統充分呈現。藉以『Worn by Anyone』這句形象號召,呼應了574經典鞋履在過去、現在與未來,始終永恆不敗。」

New Balance 「Grey Day」限定系列鞋款將在2021年5月15日於New Balance官網與指定通路限量販售,詳細販售資訊請上官方粉絲團查詢

延伸閱讀:COOL 開箱|質感絕不會讓你失望!New Balance 2021「Grey Day」系列實鞋近賞,經典、百搭一次到位!

延伸閱讀:又一百搭配色即將登場!Ambush x Nike Dunk High “Deep Royal”高清圖輯釋出,靛藍色帥氣爆表!

延伸閱讀:P.LEAGUE+最多神鞋的男人!張宗憲冠軍戰連續實著兩款「專屬」Converse 籃球鞋,細節設計超級燒!

延伸閱讀:致敬 Kobe 的紫金生涯!UNDEFEATED x Nike Kobe 5 Protro “Hall Of Fame”販售消息釋出,細節超有紀念意義!

延伸閱讀:別再說這聯名不可能!CLOT x sacai x Nike LDWaffle 實鞋正式曝光,解構版死亡之吻登場!

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