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穿搭講堂

COOL穿搭講堂|成立三年的「禮品店」 Better Gift Shop 有何來頭?擄獲 LeBron James 外,還把你愛牌聯名一輪了!

你印象中的「禮品店」是什麼?滿佈的馬克杯、卡片或是一些過時的文創商品?不過加拿大多倫多的唐人街有一家名為「 Better™ Gift Shop 」 的禮品店,它目前可是全世界炙手可熱的一家潮鋪,裏頭販售來自世界各國的火燙品牌之外,其中自有品牌更是擄獲了眾星,像是 NBA 球星 LeBron James 、 Anthony Davis 皆時常上身外,加拿大兩大巨星 Drake 以及 The Weeknd 也是店內的常客。那麼這「禮品店」究竟有何來頭?短短開業三年,可以說已經把你的愛牌聯名一輪了,這次 #COOL穿搭講堂 就帶你認識它!

#1 主理人是何方神聖?

image via gimme5

首先,如此這麼快速竄紅的品牌,主理人絕對是主要因素,而 Better™ Gift Shop 主理人為 Avi Gold (原名:Avi Friedman ),曾是街頭文化雜誌 SNEEZE MAGAZINE 的創辦一員,因此擁有豐厚的街頭文化底蘊及人脈;此外,在開始 Better™ Gift Shop 之前,便曾經創立過服飾品牌「 Bootleg is Better(盜版更好) 」,就如同品牌名稱一樣,一開始在 T-Shirt 印製大膽翻玩知名品牌的 Logo 或是一些名人肖像,用來諷刺及反映大眾文化。

Bootleg is Better T-shirt image via firmamentberlin

沒錯, Bootleg is Better 的設計就是這麼簡單粗暴,沒想到看似抄襲的 T-Shirt 經過這一操作猛如虎,不久後受到眾多人關注,甚至獲得 Dover Street Market 、 GOODHOOD 等指標性選貨店賞識,開始在這些店舖上架,也讓它這翻玩有了「背書」。

image via Better Gift Shop

不過就在 2017 年, Avi Gold 有一天突然意識到,他能跟這些如此厲害又酷的店舖合作,但他的商品卻都是一些「抄襲仿冒貨」,而那不能算是真正自己的品牌,必須要以自己的與眾不同的觀點去設計圖樣,那才是真的一個品牌。他開始以 Better 為名稱和商標,陸續製作一些商品,在 2018 年正式在多倫多的唐人街開設了 Better™ Gift Shop 。

#2 Better™ Gift Shop 賣什麼?

#2 Better™ Gift Shop

#2 Better™ Gift Shop
#2 Better™ Gift Shop
#2 Better™ Gift Shop
#2 Better™ Gift Shop
#2 Better™ Gift Shop
#2 Better™ Gift Shop

Avi Gold 在 2018 年所開業的 Better™ Gift Shop 位在多倫多的唐人街,以「禮品店」做為店舖概念,裏頭販賣的東西包羅萬象,像是自有的服飾品牌外,還選進許多知名品牌及球鞋,甚至販售古著、畫作、藝術品、書籍及生活小物等,將自身的品味和文化傳遞給大眾。店舖外觀也是非常的狂,泛黃的招牌和生鏽的鐵門,如果不走進去,還以為真的是一家擁有歷史的禮品店,不過走到店內,裝潢也沒有所謂的華麗,只是簡單的白色牆面配上木地板,加上幾個展示台和衣桿,有別於一般時尚選品店那種冰冷和距離感,反而呈現出的是親民且溫馨的氛圍。

#3 受到哪些名人愛戴?

#3 眾星擁戴

#3 眾星擁戴

Migos 成員 Quavo

#3 眾星擁戴

饒舌歌手 Young Thug

#3 眾星擁戴

湖人球星 Anthony Davis

#3 眾星擁戴

爵士球星 Donovan Mitchell

#3 眾星擁戴

湖人球星 LeBron James

#3 眾星擁戴

湖人球星 LeBron James

#3 眾星擁戴

湖人球星 LeBron James

#3 眾星擁戴

湖人球星 LeBron James

除了獨到的選品眼光外, Better Gift Shop 自有品牌所推出的服飾配件更是不遑多讓,一樣火燙,時常上架後就是迅速秒殺。充滿天馬行空的創意,加上一些戲謔的元素,配上街頭時尚的剪裁設計,擄獲眾多的名人及球星,像是 Migos 的 Quavo 、饒舌巨星 Young Thug 以及 NBA 球星 Anthony Davis 、Donovan Mitchell 及 LeBron James 皆是粉絲。

其中 LeBron James 更是多次上身,主理人 Avi Gold 也在 GQ 的專訪中分享過如何與 LeBron James 接觸上的,剛開始恰好 LeBron James 的造型師是 Avi Gold 的朋友,一開始只是隨意詢問他:「如果你想讓 LeBron James 穿上你的品牌,那就寄一些來吧。」接著 Avi Gold 就寄了一些服飾給他,並自信說道:「我確定他一定會穿上」接著寄出後好幾天都是音訊全無,直到有一天,他的朋友們紛紛傳送訊息告訴他 LeBron James 穿著他的 Better Gift Shop 服飾,一開始還不敢置信,不過此後 LeBron James 真的開始瘋狂著用了,顯現出 LeBron James 的喜愛。

#4 跟誰聯名過?

Vans by Vault x x Better™ Gift Shop

Better™ Gift Shop x Clarks

Better™ Gift Shop x Salomon

Stüssy x Better™ Gift Shop

Dover Street Market Ginza x Better™ Gift Shop

Cactus Plant Flea Market x Better™ Gift Shop

CDG x Better™ Gift Shop

CDG x Better™ Gift Shop

若要知道一個品牌熱不熱門,還得看他的聯名,像是 Better™ Gift Shop 堪稱近年的聯名收割機,短短不到三年,像是 Dover Street Maket 、GDC 、 Stüssy 、 Salomon 、Vans 、 Clarks 及 Cactus Plant Flea Market 等知名品牌和店舖單位,皆紛紛向這個新興街頭品牌攜手,推出聯名商品,你便可它的火燙程度,完全不輸檯面上任何一個元老級街頭品牌,甚至眾多潮人視為下一個 Supreme 。


以上就是 Better™ Gift Shop 的簡單介紹,不曉得各位讀者有更認識了這家「禮品店」了嗎?不少人認為 Better™ Gift Shop 是下一個最火熱的街頭品牌,因為除了本身品牌對於潮流時尚的獨道見解之外,在短短三年便有如此成績,絕對喜愛穿搭的朋友必須持續關注的重點品牌!目前台灣潮流名所 INVINCIBLE 預定將於 7 月 24 日開始陸續以快閃形式販售 Better Gift Shop 商品,因此喜歡的朋友暫時不用遠飛加拿大了!有興趣的讀者務必持續關注 INVINCIBLE 的 IG 專頁

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